Founded by Dawn Smith, Smith Coaching Company brings over 25 years of experience in high-impact sales leadership, business development, and media consulting. Dawn's career spans broadcast news, PR communications, healthcare, and scientific manufacturing — giving her a uniquely versatile perspective on leadership and communication. She is joined by Communications Advisor Stefanie Cruz, a former news anchor with Emmy nominations and 20+ years in news, media, and strategic communications.
Smith Company offers a distinctive 360-degree approach to coaching that blends sales leadership, nonprofit strategy, and media training. Their services include 1:1 and group coaching, media training, vision & strategy development, team performance optimization, communication & influence, executive training & development, and culture & engagement. Their philosophy centers on the belief that real leadership isn't just about driving results — it's about creating impact.